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In the world of digital marketing there are numerous strategies and tools for the dissemination of content, engagement and quantification of results, however, due to the rise of new trends, people omit strategies that although they have some time in...

Although an increasing number of companies are increasing their expenditure on obtaining information from their customers, there is still a predominance of companies that handle an accumulation of disjointed and obsolete data.
Some keys to creating and managing a good database are the following: Pedro Álvarez highlights the vice of “accumulating little information in the database (only data from the month, not reflecting the management channel or incidents) or, otherwise,...

What to do About Email Address Databases
Acquiring the right email addresses is never easy. It can take time to build up a list of contacts that you can actually work with/ You have to filter them between personas, businesses, and everything else just so that you know you aren’t sending the...

Data repositories and successful email marketing
If you are considering beginning an email marketing campaign you should go right ahead. While owing to inexperience you may have the notion that email marketing is spam, you should know; that is very incorrect. In essence spam is unnecessary unsolicited...