Searching Beyond the Paid

Hello loyal readers! I’m really excited to announce my new blog over at www.beyondthepaid.com!  Go check it out!
This website will eventually be going away, so please subscribe to my new blog so you won’t miss a single post.  And I appreciate every single one of you – I wouldn’t still be writing if it weren’t for all of you....

Here in the US, Labor Day weekend is upon us already - the holiday that marks the end of the summer.  It's always a bittersweet time - while we all love summer vacation, it's also nice to get a break from the heat and get back to a more "normal" routine...

When you think about PPC, you think about the online world:  online searches, online ads, and online websites where a conversion happens.  The offline world often doesn’t factor into the picture of PPC.
Of course, though, the offline world still exists, and business happens there on a daily basis.  Since the dawn of PPC, businesses have tried to find a way to cross the chasm between online and off....

Most medical experts agree that patients should take responsibility for their own health. While it’s a doctor’s job to help the patient get well, the patient needs to cooperate. When the doctor and patient don’t work together as a team, the patient’s...