Marketing Nanaimo | Marketing Agency | Better Mousetrap Marketing

What’s The Difference Between Brand Image and Brand Identity?
Brand image, brand identity, aren’t those the same thing? As it happens, they’re not! The word “brand” gets tossed around an awful lot, so you’ve probably got a few questions. What is brand image? What is brand identity? Do you need to think about both...

Brand image is one of the most important parts of a business, it’s basically your identity as a company. Brand image is a big part of what attracts customers in the first place and familiar brands are a big part of what keeps customers coming back. So...

So, you’ve hashed out your PR strategy. The big question is “Now what?” Before you begin, take a deep breath, grab your favourite white board or journal, marker or tablet, and follow these great tips to help guide you on your journey to PR strategy nirvana...

If you are trying to figure out whether you can do public relations (PR) on a shoestring budget, you’ve come to the right place! When you hear the phrase “public relations”, it usually conjures up an image of big businesses, press conferences…and a hefty...