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By Dan Slavin
According to the National Retail Federation, purchases during the holiday season account for 20% of all retail purchases. In November and December 2017, the NRF reports that those purchases equaled $691.9 billion.
It’s no secret that this is the most important time of year for retailers, and we’ve learned that deals are more important to consumers than ever – with 75% stating that sales and promotions are very or extremely important to them, according to the NRF...

By Dan Slavin
Mobile’s impact on shopping has been on the rise since the arrival of the smartphone. With the great opportunity that mobile presents for retailers, it is also presents new challenges. In this post, I address one of these challenges – the varying ways...

By Dan Slavin
For retailers and marketers to take full advantage of SMS marketing, plans must start with building quality SMS subscriber lists. This is the starting point to delivering more personalized text message marketing promotions and building an effective bridge...

5 Tips for Successful Mobile Coupon Promotions
By Dan Slavin
Consumer demand for mobile coupons is on the rise because they offer a better experience than paper coupons, and they’re much more convenient. When we surveyed 1,204 U.S. consumers for our 2018 Mobile Coupon Survey, nearly half of them said they prefer...