At Brand: A Brand Development & Creative Services Agency

Create a website that helps your customers find what they need
Remember the last time you lost something? How frustrating and time consuming the search was? Searching for information on the Internet can feel the same way. How many times have you gone to a website looking for one simple piece of information and you...

As part of your brand, make sure your logo hits the mark
You never get a second chance to make a first impression. This phrase has been uttered countless times, and nowhere is it more relevant than in the launch of your new business. During a time when everything is moving so fast, how do catch your target...

Brand experts who create “sticky” business names focus on purpose and relevance
Are you great with names? Say you meet someone at a networking event. Will you remember their name tomorrow? Next week? Next month?
If you’re like most people, the answer is no. In fact, you’re likely to forget their name within minutes…and sometimes even seconds. But rest easy. According to Kansas State University’s Richard Harris, professor of psychology, there’s nothing wrong...

When selling a product or service, know who you’re selling to and why
Once you finalize your business idea, it’s time to shift your focus to your potential clients. You need to thoroughly consider who will buy or use what you want to sell. Consider these demographics:...