Inbound Marketing Agency | Ariad Partners

For years, marketing teams have relied on the funnel model:
Awareness → Interest → Evaluation → Purchase → Done.  Clean. Linear. Predictable.
But real buyers don’t behave like that anymore—especially in B2B SaaS markets. They compare providers. Read reviews. Leave. Come back weeks later. Download something. Ignore you for a while. Then return the moment a new internal trigger hits—and suddenly...

Artificial intelligence has officially moved from experimentation to execution. For business leaders and marketers alike, large language models (LLMs) are no longer a “nice to have” — they are becoming core infrastructure for how teams research, plan...

For many years, companies focused on SEO—Search Engine Optimization to get found online. The idea was simple: people typed questions into Google, and Google displayed a list of website links. If a company ranked high, they received more traffic.
But the way people search has changed. Today, more buyers are using AI search tools such as ChatGPT, Perplexity, Claude, and Gemini. Instead of returning a list of links, these tools generate a natural-language answer. Google is already moving in this...

Marketing is shifting — and rapidly.
Buyers are researching differently, consuming content in fragments, across more surfaces, with higher expectations and less patience than ever before. They are comparing solutions silently, often long before a sales conversation happens — and forming...