TRANSLATION AND LOCALIZATION

Your advertising copy is the first impression people have of your business, and if it’s not great it might be their last impression. The good news is that you don’t necessarily have to be an advertising wizard to write outstanding copy. In fact, you...

Mergers and acquisitions (M&As) can be extremely lucrative propositions, but can also cause a great deal of instability and stress for everyone involved. Here’s why it pays to consider how your actions will affect the processes, technology, and staff...

If you’re a global business with a multilingual workforce, properly translated health and safety documents are a necessity. Preventable injuries and deaths happen when employees don’t follow instructions, and to be followed properly those instructions...

It’s been standard practice to implement search engine optimization (SEO) strategies AFTER a website has been built, but is that the most effective approach? Read on to find out why it may be a classic case of putting the cart before the horse.
No matter what their product, location, or market share, companies need a local language website when targeting new markets. A Common Sense Advisory report from 2014 noted that 75% of web visitors prefer to buy products in their native language, and...