Product Fulfillment | Direct Marketing Company | APS Fulfillment Flori...

The Q2 2013 E-mail Trends and Benchmarks Report was released by Epsilon earlier this month and it showed some interesting trends.
The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in opens that we've seen. In second quarter, the open rate dropped but it's still the...

Amazon seems to have branched out into every business imaginable. So last year’s news that the company would be offering loans to its online sellers wasn’t too surprising. After all, Amazon is often considered the Wal-Mart of the Internet, and Wal-Mart...

Sometimes we get stuck in the same email marketing ways and don't necessarily take a step back to assess campaigns. We get focused on growing our lists as fast as possible and keep mailing large lists as much as we can. We never stop to second guess...

There are two contrasting approaches to marketing—customer centric and product centric. Product-centric marketing focuses on what's being sold; campaigns are organized by product. Currently, product-centric marketing dominates the marketing landscape...