Apex Creative: graphic design for Scottsdale + Phoenix

Hey design students! Stop sending those lame job-seeking emails
They say you’ve built a successful business when you start getting regular spam and solicitation requests. I say it’s when you get inundated with endless emails asking for employment.
Around this time of year, right when the design students are putting away their graduation gowns, is when my inbox gets flooded with various cold email requests. (For those of you who don’t know, a cold email is 1: an email sent to someone you don’t...

It’s no secret that Americans are addicted to their smartphones. Time reported that the average American checks their smartphones approximately 46 times a day; some reports go as high at 86. Regardless of whether or not this is a healthy habit (no judgement...

Instantly improve your brand using one of these 12 timeless archetypes.
Archetype.
Did I lose you already? It’s one of those words that sound not-so-fun. A little stiff, maybe a little scholarly. What is it? And how does it relate to branding?

In case you haven’t noticed, I’m a huge Star Wars fan. If my parents did anything right, it was introducing me to this classic space opera at a young age. I was about 10 when I first saw Star Wars: A New Hope, and I fell in love with it. The characters...