Home Alli Clough - Alli Clough

The truth is I spend so much time on other peoples’ business that I rarely ever cross items off my own to do list. Needless to say, I could use a hand. Plus, 2019 has a lot in store for in-house endeavors so I’m dedicated to building a team of smart...

The holidays are such an exciting and hectic time for businesses. The to do list is long, the inventory goes up, the hours get longer, and overtime is non-negotiable.
Being an entrepreneur and already managing a million things means tasks fall through the cracks, and sometimes, that even means important things like holiday sales planning....

Email is one of the best ways to communicate with your audience. But if your audience isn’t opening your emails, your message is getting lost, and that can be frustrating.
The truth is, more than 1/3 of emails are opened based on the subject line alone. That means you have about 2 seconds and just a couple of words to catch your readers’ attention. That’s why subject lines are so important to increase email open rates...

We all have emails flooding our Inbox. During the holidays, that can seem like an understatement. Marketers are competing for opens, clicks, and sales. And for businesses, the stakes are high. Sales are expected to increase 18 to 21 percent. Be prepared...