Allant Group – Audience Orchestration Engine
Allant Group. Our data-driven marketing tools help you understand who your best customers are and the best ways — what, when and how — to...
Read Allantgroup.com news digest here: view the latest Allant Group articles and content updates right away or get to their most visited pages. Allantgroup.com is not yet rated by Alexa. It seems that Allant Group content is notably popular in USA, as 82.6% of all users (12K visits per month) come from this country. We haven’t detected security issues or inappropriate content on Allantgroup.com and thus you can safely use it. Allantgroup.com is hosted with Automattic, Inc (United States) and its basic language is English.
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Allant Group – Customer Orchestration Engine
Why do we do it? Today's customers want a less intrusive and privacy-centered relationship with brands. We believe customers should be able to self-direct interactions with personalized, hyper-local c...
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Allant Blog –Audience base Marketing Solutions - Data Solutions – Allant Group
This is Part 1 in a series that covers data quality. After reading this piece, click to view other parts and dig deeper into this topic. In my 35+ year career in B2B data integration and business int...
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Allant’s One Touch Solution integrates your internal customer data with external consumer and business data to provide a unified, 360-degree view of customers and prospects.
Allantgroup.com news digest
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4 years
Devices Don’t Shop – People Do
Marketers strive to understand customers by achieving single, unified profiles of them. When consumers began using multiple devices to engage with a brand, the goal became more challenging. Cross-device identification (XDID) changes everything.
The days of depending on web-based cookies to follow customer buying behaviors are over. Consumers in 2020 are using as many as five different digital devices for e-commerce; some may even switch devices multiple times in just one hour.... -
4 years
Staying the Course and Keeping the Eye on the Prize
Customer data platforms (CDPs) emerged to offer marketers the single, real-time customer view that they need. The excitement over them quickly created many new technologies and oversized expectations.
As marketers, we know the challenge: When our focus is on making precise and personalized customer models, how can we evaluate the outcomes if the data is not properly integrated for a complete, unified customer view?... -
4 years
The California Consumer Protection Act (CCPA): How We Can Use Privacy Laws to Be...
The CCPA has begun the congressional tightening of borders around personal data. While it requires data-driven businesses to adapt, it also favors precise strategic marketing. California’s new privacy legislation is driving how we’ll need to approach...
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4 years
The California Consumer Protection Act (CCPA): What You Need to Know and Do to M...
Privacy: It’s becoming a much bigger presence within business data in 2020 and will only increase. California has taken the lead for what will surely follow. Keeping current with legislation will help position data-driven businesses for compliance, adaptation...
Domain history
Web host: | Automattic, Inc |
Registrar: | Network Solutions, LLC |
Registrant: | The Allant Group, Inc. |
Updated: | March 30, 2023 |
Expires: | May 29, 2026 |
Created: | May 29, 2001 |
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