Outsourced Agency New Business - Outsourced Ad Agency New Business

As you’re thinking about next quarter and your new business efforts, I want to issue a challenge to you, and it’s one you’ve heard before:
You need to create content for your new business efforts.
Before you stop reading (because you’ve heard it all before), let me give you a few key stats, followed by two suggestions I truly think will help....

Interestingly, sales outreach used to be a lot sneakier, where salespeople (and I use that term loosely) would essentially try to trick you into opening an email, for example.
Fast forward to today, and agencies and PR firms consistently tell us about the ineffective outreach they receive; yet if they’re handling new business internally, often they’re using the same ineffective techniques and not realizing it. Or at least...

It’s one of our most downloaded reports-the 2019 RSW/US New Year Outlook Survey Is Live and your help in taking it would be greatly appreciated.
You can take it here.
This short, 5-minute survey asks questions about marketer spending, data/analytics expectations of your clients, new business readiness, and your thoughts relative to the single biggest challenge facing marketing agencies in 2019....

A recent RSW-led analysis of the average number of touches (phone, email, mail, social) it takes to get a meeting revealed some pronounced differences by industry.
As we’ve known since we started our business in 2005, an agency new business program takes polite persistence, a value-added approach to outreach, and solid content to win the day....