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Aesop.com

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Recent posts

Content Curation For Newbies: 3 Easy Steps To Build Your Content Strategy “I’m a firm believer in the notion that editorial judgment augments automated search. It makes all the difference between curation and aggregation strategies, and readers can tell.”
Michael Kolowich
We have been thinking a lot about how we connect with our clients, what content we create and curate, and how we share it. It seemed such an easy task at first - we haven’t considered we would need to create a special strategy for this sort of things...

How to beat angry Writer's Block knocking on your door “Creative people do a lot of trial and error and rarely know where they are going exactly until they get there.”
Scott Barry Kaufman
This one time we are going to tell you a story about a blocked writer. There lived a guy called Tom. He had a passion for writing and enjoyed all the pleasures of it till the very moment he was hit by this evil force usually known under the name of Writer...

8 Biggest Reasons Your Website Needs RSS Feed If a site does not offer an RSS feed, more often than not, they lose me as a reader and subscriber.
Devoted RSS user
Some website owners are wondering whether they should have an RSS feed these days or is it better to follow with a regular newsletter? We gave it a thought and this is what we have to say about it....

Why is TRUMPery all around us: fake news fever, how to fight it, and whom to bla... There’s nothing you can’t write about now that people won’t believe.
Paul Horner, fake-news writer
We live in the world where we get news nonstop. But is it actually the news we get? How can we be sure some piece of information is true while the Web provides everybody with an opportunity to be a reporter, political analyst, pro blogger, photographer...