Adverganza
Adverganza Blogspot. Everything you wanted to know about advertising and too much more.
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Best pages on Adverganza.blogspot.com
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Adverganza: JC Penney ads rock, while sales suck
Friday, November 16, 2007 JC Penney ads rock, while sales suck So here's the latest example of a long-time advertising conundrum: what if the advertising is great, but the product's sales are slumpi...
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Adverganza: Why the sudden Cheetos uproar?
Friday, May 30, 2008 Why the sudden Cheetos uproar? So, I'm amazed at what appears to be a sudden uproar concerning the Cheetos campaign. (If that sentence isn't proof enough that I have no life, th...
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Everything you wanted to know about advertising and too much more
Adverganza.blogspot.com news digest
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13 years
Pondering whether the new Adweek will hit its target -- or miss it
For anyone who worked at Adweek during its glory years (which ended, roughly, about four or five years ago), this week has felt odd, like a much-anticipated birth and an inevitable death are happening at the same time.
That's because, come Monday, the new Adweek will launch. And while there have been many "new" Adweeks over the years, this one is the newest of all, because the people running it now represent the biggest change in management the magazine has ever seen... -
13 years
More thoughts on why ad industry coverage has changed
Advertising Age yesterday ran a story on the decline in newspaper advertising columns, which was pegged to the recent departure of Lewis Lazare from the Chicago Sun-Times. As of now, the only five-day-a-week ad column is Stuart Elliott's column...
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13 years
How to improve upon TED's "Ad Worth Spreading"
As you may have noticed, last week the TED conference named the winners of its "Ads Worth Spreading" contest, a TED-esque spin on that hoary institution, the advertising award. It's an intriguing idea, if for no other reason than this particular contest...
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13 years
Unfortunately, finding media and advertising companies who do things that aren't in keeping with the times (pun!) is like shooting fish in a barrel. Still, you have to hand it to the Grammys for attaining a level of cluelessness rarely reached even by...
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Web host: | Google LLC |
Registrar: | MarkMonitor Inc. |
Registrant: | Google LLC |
Updated: | August 02, 2024 |
Expires: | July 31, 2025 |
Created: | July 31, 2000 |
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