Adverganza

Adverganza Blogspot. Everything you wanted to know about advertising and too much more.

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Adverganza.blogspot.com news digest

  • 13 years

    Pondering whether the new Adweek will hit its target -- or miss it

    For anyone who worked at Adweek during its glory years (which ended, roughly, about four or five years ago), this week has felt odd, like a much-anticipated birth and an inevitable death are happening at the same time.
    That's because, come Monday, the new Adweek will launch. And while there have been many "new" Adweeks over the years, this one is the newest of all, because the people running it now represent the biggest change in management the magazine has ever seen...

  • 13 years

    More thoughts on why ad industry coverage has changed

    Advertising Age yesterday ran a story on the decline in newspaper advertising columns, which was  pegged to the recent departure of Lewis Lazare from the Chicago Sun-Times. As of now, the only five-day-a-week ad column is Stuart Elliott's column...

  • 13 years

    How to improve upon TED's "Ad Worth Spreading"

    As you may have noticed, last week the TED conference named the winners of its "Ads Worth Spreading" contest, a TED-esque spin on that hoary institution, the advertising award. It's an intriguing idea, if for no other reason than this particular contest...

  • 13 years

    Today in stupid: The Grammys

    Unfortunately, finding media and advertising companies who do things that aren't in keeping with the times (pun!) is like shooting fish in a barrel. Still, you have to hand it to the Grammys for attaining a level of cluelessness rarely reached even by...

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Web host: Google LLC
Registrar: MarkMonitor Inc.
Registrant: Google LLC
Updated: June 29, 2023
Expires: July 31, 2024
Created: July 31, 2000

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