Brian Clifton's Blog - Google Analytics, GTM & Data Privacy
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Brian Clifton's Blog - Google Analytics, GTM & Data Privacy
Brian Clifton is recognised internationally as a Google Analytics expert that has helped shape the industry. His best selling books are used by students and professionals worldwide.
Advanced-web-metrics.com news digest
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1 year
EU Google Analytics Alternatives – #2 Privacy
In my first post on this subject I wrote about the potential alternatives to Google Analytics – motivated of course by the Schrems II rulings that started appearing earlier in 2022 – see refresher article on the summary of Schrems II implications if...
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1 year
EU Google Analytics Alternatives – #1
Like most data professionals in the EU, I have been looking at alternatives to Google Analytics that have “better” privacy compliance. The background to this is of course the Schrems II rulings that started appearing earlier in 2022 – see refresher article...
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1 year
What’s Wrong With The NOYB Approach?
The featured image ^^above^^ is from a recent post by NOYB. In general I support the efforts of NOYB i.e. Max Schrems et al. That is, consent banners have been deceptive/incorrect for years and going after bad actors is justified. Whether those sites...
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2 years
Google Consent Mode – Why it breaks privacy laws
In theory, the Google Consent Mode is a great idea – it natively builds in consent control into your data collection set up. But there is a considerable flaw in Google’s approach that in my view breaks privacy laws. That is, even when a visitor explicitly...
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