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Brian Clifton's Blog - Google Analytics, GTM & Data Privacy

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Advanced-web-metrics.com news digest

  • 8 months

    3P Cookies v Benign Data v Cookies on Steroids

    Google are pushing hard for website owners to adopt Enhanced Conversions – also referred to as “user-provided data” or “hashed first-party data“. Its part of the Google Privacy Sandbox initiative – their way of mitigating the loss of 3rd party cookies...

  • 1 year

    Why I Am Joining the Piwik PRO Advisory Board

    In summary, I am very happy to announce that I will be accepting a role on the Piwik PRO Advisory Board. Essentially, I will advise the leadership team with their long term strategic development of Piwik PRO. It comes at a pivotal time in our industry...

  • 1 year

    Sayonara Universal Analytics

    My first Google Analytics data point was 15th May 2005 for UA-20024. If you are of a certain age, that may sound off because GA did not launch until 14th Nov that year. Essentially, this was my Urchin software account that was migrated to GA in those...

  • 1 year

    11 years ago and a guy called Max Schrems

    11 years ago a guy called Max Schrems burst on to the scene (NYT article). I thought then “At last, online privacy will be taken seriously. The industry I have worked in is at a tipping point” – but, nothing really changed.
    2013 – Ed Snowden became a household name. I thought: “This really is the tipping point for digital privacy. People will now understand the dangers of mass surveillance” – still nothing much changed....

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