The Drum | Marketing, advertising, design and digital news

Generation Z – the emerging digital natives – are a challenging set of consumers to understand. Even more difficult is sorting through the lazy stereotypes to figure out the truth behind them. So how can brands better understand their behaviours to target...

Welcome to The Drum's US Creative Works in partnership with Workfront.
This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’...

The BBC has launched its first luxury platform on BBC.com. Titled BBC Designed, the self-styled “super section” of the website has been created in response to growing audience and commercial interest around premium content.
In non BBC-licence fee paying regions like the US and APAC, advertisers will be able to run sponsored takeovers around editorial. The fresh platform will showcase global design projects, with a focus on innovation and exploring the cultural impact design...

Alan Sugar believes he has become “more powerful” than newspapers since joining Twitter, which gives him a platform to call out "garbage" printed by the press – part of an ongoing trend among high profile business leaders to sidestep traditional media...