Administration Site | Keep Calm and Carry On

Jeffrey Katzenberg, chief executive of DreamWorks Animation SKG Inc. has declared 2015 a year to ‘reset’ the company’s vision. It isn’t going to work, whether with Shrek on his side or no. Why? Two main reasons.
1. Delusion doesn’t scale.
2. Superheroes don’t scale (and I don’t mean the sort Mr. Katzenberg features in his movies)....

Educating others through content has a profound emotional effect on readers. And in the business world — where trust is currency — brands can harness their content as a powerful sales force.
This is exactly what’s pushed more companies to let their guard down and start educating and engaging readers through the power of content marketing....

Today’s smart leaders know that to succeed tomorrow, they need to develop the right talent. But not many of them may realize that their competitive advantage will depend on building a big pool of top female talent. By 2020–if not before–women will be...

It takes time and commitment to develop a brand. After eight years of nurturing, that effort paid off with Monkey Shoulder, a Scotch Whisky, which in 2012 became available in the U.S., where it’s experiencing growth of nearly 120% over last year. For...