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Read Adexchanger.com news digest here: view the latest Ad Exchanger articles and content updates right away or get to their most visited pages. Adexchanger.com belongs to a group of fairly successful websites, with more than 415K visitors from all over the world monthly. It seems that Ad Exchanger content is notably popular in USA, as 49.1% of all users (204K visits per month) come from this country. We haven’t detected security issues or inappropriate content on Adexchanger.com and thus you can safely use it. Adexchanger.com is hosted with Pantheon (United States) and its basic language is English.

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AdExchanger | News and Views on Data-Driven Digital Advertising and Marketing

AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
Data-Driven Thinking Archives | AdExchanger

November 24th, 2025 Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation c...
Horizon Media, Largest US Indie Agency, Hits Reset Button On Programmatic | AdExchanger

Horizon Media, the largest standalone media agency in the US with some $4.5 billion in ad spend across 100 clients, has not been a major participant in the programmatic trend. But that may be changing...

Adexchanger.com news digest

3 months

How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)

People in New York City are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch, like it did last week at Advertising Week...
3 months

Marketing’s Future Depends On Frameworks That Speak Finance

For as long as I’ve been in marketing measurement, people have been searching for the “easy button,” the one tool, model or platform that will finally tell them which marketing dollars truly drive growth. But, after 15 years and four attribution startups...
3 months

AI Is Helping Brand Safety Break Free From Blocklists

Brand safety has been broken for a long time. Kieran Geyer, a paid media manager at insurance company Prudential, is still having a lot of the same brand-safety problems today as he did years ago, he said last week during a panel at Advertising Week...
3 months

What The Google Trial Is Missing: Data, Not Auctions, Will Decide The Fate Of Th...

The Department of Justice’s antitrust case against Google marks a watershed in digital advertising. But while proposed remedies like forcing Google to divest its ad exchange (AdX) may target real problems, focusing narrowly on Google’s ad tech pipes...

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Web host:	Pantheon
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Registrant:	Registration Private (Domains By Proxy, LLC)
Updated:	July 27, 2025
Expires:	July 26, 2026
Created:	July 26, 2008

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