The Ad Contrarian
Ad Contrarian Blogspot. Named one the world's most influential advertising and marketing blogs by Business Insider.
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Best pages on Adcontrarian.blogspot.co.uk
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Named one of the worlds most influential advertising and marketing blogs by Business Insider
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The Ad Contrarian: Social Media's Massive Failure
skip to main | skip to sidebar Social Media's Massive Failure For several years there has been consensus among a very vocal and highly placed group of marketing executives and commentators t...
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The Ad Contrarian: Advertising's Comedy Bitchfight
Here at The Ad Contrarian Worldwide Headquarters, there's nothing we like better than some good old-fashioned internecine warfare. So we're getting out the Ketel One and the popcorn and settling int...
Adcontrarian.blogspot.co.uk news digest
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3 years
How Adtech Helped To Radicalize The US
This piece appeared in Campaign Magazine UK one week after the riot at the Capitol in Washington DC
There is nothing ambiguous about the role the marketing and advertising industry has played in the radicalisation of US politics and the horrifying events of recent days. There is a clear line connecting adtech and radicalisation.... -
3 years
The Inescapable Logic of Ad Fraud
The recent alarming revelations of Russian hacking of 250 US Government agencies, which went undetected by our most sophisticated cybersecurity defenses including the military’s Cyber Command, the National Security Agency, and the Department of Homeland...
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3 years
Part 2: Is Creative Advertising Really More Effective?
Last week I wrote a post that posed the question, "Is Creative Advertising Really More Effective?"
As someone who has been a lifelong advocate for the power of creativity in advertising, I admitted that while I believe the answer is a resounding "yes," I don't know of any rigorous studies that could prove it to a scrupulously scientific skeptic.... -
3 years
Is "Creative" Advertising Really More Effective?
As long as I've been in the advertising business there has been a very large question smoldering under the surface of my skin: Does advertising that we deem to be more creative actually produce better business results, or is that just a fond wish that...
Domain history
Web host: | Google LLC |
Registrar: | Nominet UK |
Registrant: | |
Updated: | July 01, 2024 |
Expires: | August 02, 2025 |
Created: | August 02, 2009 |
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