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ADARA Global. With a simple vision of growing the travel industry together. Give data, and get insights and knowledge in return..

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Adaraglobal.com news digest

  • 6 years

    Building the Largest Travel Data Co-Op in the World

    Lodging magazine published an interview with Scott Garner last week. Scott spoke to Lodging about our journey to being the World’s Data Co-op. From the early days with Hilton and US Airways to today when we are focused on building the depth in our co...

  • 6 years

    Introducing New Ways to Discover High-Value Visitors

    ADARA Impact is better than ever! We are introducing new ways to make better marketing decisions by helping you discover the right visitors for your destination.
    Read more about these features below and join our webinar for live demos!
    NEW WAYS TO DISCOVER HIGH-VALUE VISITORS...

  • 6 years

    Holiday Targeting Tips for Media Agencies

    We’ve just released our 2018 Holiday Traveler Trends for the US. This year’s research is even more in depth with data sourced from our 200+ travel partners and 750m monthly traveler profiles!
    Below are some of the interesting data points we were able to extract from the trends. If you want to download the full PDF featuring nearly 50 unique insights, use the following link: US Holiday Traveler Trends 2018...

  • 6 years

    Private Data Co-Ops, The Next Level In Secure Traveler Insights

    Darren Dunn – SVP Strategy, Travel & Tourism
    Within the travel sector, understanding broad customer behavior increases relevance.  Global data co-ops help travel marketers understand traveler behavior better. Hotel companies can understand which restaurants their customers like. Airlines can determine...

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