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Creating engaging marketing campaigns is key to attracting and retaining clients. By devoting the time to develop detailed, specific strategies to promote your business, you can generate value, expand your client base and successfully build your business...

The average web viewer now researches possible services and products on 4.3 sites. It’s a web-based world, and it’s time to take advantage of it. For accountants and other professionals, their LinkedIn profiles are one of the top sites used to research...

For any business organization, having the right accounting software or system in place is very important. For most of them, though, accounting is something to worry only at year-end, just before the tax filing.
But what about real time information. What about MIS. What about anywhere access?...

Using psychology and design principles, the wording, layout and color of your invoices can be tweaked to subtly encourage on-time payment. Here are 5 of the latest best practices for creating a compelling invoice:
1. Color Scheme
While you should definitely include your standard branding coloring on your invoices, you should also use some psychology to encourage on-time payment. Blue is associated with trustworthiness, while turquoise is the best color for attention-grabbing...