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The importance of creating visual content for social media cannot be understated.
Need proof? Look no further than the Google Doodle. By changing its look everyday, Google creates a reason to visit its landing page and use its search engine over others....

Social media image sizes seem to change constantly.
One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong.
It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook....

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media.
But it’s important to stay on top of things. These days, simply having an overactive, wisecracking Twitter account isn’t enough to stand out. And frankly, it’s become kind of annoying....

Live tweeting an event keeps your followers engaged and informed of events they want to attend in person but, for whatever reason, may not be able to.
Think of it as a news report of an event. As the “reporter,” you hold the power to convey all the information your followers want to hear....