CRM

The central research question for this study is:
Why and how do CRM initiatives succeed or fail?
The above question is pivotal because the results of research in this success/failure area

If you probe and would like to understand what kinds of companies use CRM, you are unlikely to get any specific names. This is so, because customers are the kings in any business. Whether you are part of a bank, an insurance company, a retail outlet...

There are many companies waiting to grab a fair share of the CRM software space. Microsoft, Oracle and SAP are some of the big names that most of us are aware of. In a bid to woo customers, they seem to be offering software applications at great prices...

CRM – The key to managing your business better!
The customer is the most important visitor in your office. Most companies do realize this fact and know for a fact that their customers have to be kept happy at all times, to ensure that they don’t stay in business, but keep growing every year...