Influencer Marketing | ANA

Earlier this month, we announced our WOMMY Award winners at a swanky evening event at LIV Nightclub in Miami Beach, Florida. This week I had the honor of presenting all of the gold award-winning case studies to an enthusiastic packed house during Social...

The idea that B2B2C is the new B2B is quickly becoming “a thing.”
I was recently working with an on-demand tech startup in San Francisco on their customer personas when the end consumer profile sparked a debate on the concept of B2B2C.
Traditional B2B companies are directly engaging with the end consumer more and more. They are proactively building large, communities engaged with their product or service, even though they are sold through an intermediary....

Word of mouth conversations extend well into the social sphere for so many brands, especially during key seasonal moments. As we head toward the holidays, The Q4 2015 Sprout Social Index reveals that while the retail industry excels at promotional marketing...

Okay, maybe this is a sensationalist headline. Sue me. What I am reacting to is equally as sensationalist: the claim that social media listening provides “wrong” information. It does. This isn't an exact science. Every technique that purports to provide...