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If you are reading this article, I suspect you either have or are thinking of embarking on building a SaaS product. While there are no guarantees in entrepreneurship except for the thrill of being in it, I hope some of my experiences in this area accumulated...

To start, keep these 3 strategic goals in mind to measure your eCommerce KPIs + campaign success:
Select your eCommerce KPIs, then track their corresponding metrics.
Ensure that you have an analytics system in place to measure metrics as accurately as possible....

Before we discuss ways to improve Average Order Value and Customer Lifetime Value, let’s quickly look at what these are and why they are important to your e-commerce business.
Average Order Value (AOV)
Average order value, as the name suggests, is the average amount customers pay in a single checkout. It can be calculated for a given period by dividing the total revenue by total number of orders...

ECommerce Trends 2020
2020 is a year that will go down in history as one of the worst for humankind, yet arguably the best ever for ecommerce business. While brick and mortar stores were struggling to remain open due to the pandemic, e-commerce sales soared to achieve astronomical...