Hospitality Marketing Agency - HMA | Intelligent Marketing

The birth of a brand
There’s a cliché that Californians are always searching for the next wave, be it ocean- or technology-driven. Some clichés have a nugget of truth. At HMA, located in the Golden State on the Monterey Peninsula, we’ve been riding tech waves for decades...

Since the term was coined in the 1950s, “artificial intelligence” (AI) has often brought to mind robots that suddenly become sentient and try to take over the world. (Robots that become sentient and give everyone a puppy and a hug must not make for compelling...

Human beings are always looking for patterns.
That’s why we see a face in the moon, mistake a tree root for a snake or think our coat hook looks like an octopus ready for a fight.
Pattern recognition, even when we’re seeing things that aren’t actually there, isn’t a product of overactive imaginations or something we developed to help us meet our insatiable need for Instagram content—it’s a skill that evolved long ago to protect...

You’ve probably heard the stereotypes about left brain vs right brain thinkers, that people who are right brain dominant tend to be more creative and intuitive while left brain dominant folks are more analytical and practical.
At HMA, we like to challenge status-quo thinking. We wondered, would our deeply creative team fall solidly in the right brain camp? Would our decidedly analytical data team be decidedly left brain? And what about our versatile marketing team—which side...