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Colours are more powerful than you think… The colour if an icon can actually make you click, the colour of a dress and compel you to purchase it. Colour can say a lot about a brand and the audience they are trying to target, like gender, age, flavour...

Brand options are increasing with time, consumers are getting more confused in making a purchasing decision, losing trust on which product to opt for. With digital marketing on the rise, customers are more motivated by social media influencers for buying...

Unlike past, when businesses used to advertise on billboards or conduct usual and stereotype branding strategies, the modern world has changed the entire dynamics of how things used to be. Today, when businesses all over the world realize that there...

There is no doubt how the technological world has taken over almost every walk of our lives with a storm. All the traditional methods of advertising your brand, product, or services do not breed positive results in today’s modern-day world. The current...