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What’s your business’ brand identity?
For many, it might not be a very simple question. Brand identity is a culmination of many factors, and for some companies, it can take a little while before they have identified and feel comfortable with their brand....

A company’s worth and success are determined by its customers. So, it only makes sense that your main priority aside from making a high-quality product or service is customer loyalty—and sustaining it for the long-term.
It’s easier said than done. There are many elements that go into building and nurturing your customers’ loyalty. Excellent customer service, active listening of your audience, and providing products or services that your customers consistently want and...

It’s an old concept that’s being brought to the forefront of modern-day marketing strategies: word of mouth marketing (WOMM). When a consumer talks about a brand that they use and love, they are proving to be the Most Valuable Player of your marketing...

It’s no secret that (well-executed) small talk is a necessity in the world of business. Love it or hate it, that little polite conversation is here to stay.
Perfect for building connections with partners and clientele, small talk has the ability to take your relationships to new levels, helping you achieve trust and loyalty with your customers. Small talk helps ease tensions and anxieties surrounding situations...