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A definitive agreement was reached between Forrester Research and SiriusDecisions Inc.
SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. This acquisition will give way to expansion...

Are you witnessing lesser website visitors, lesser leads and lesser customers? Do you suffer from poor brand recognition and a low search engine ranking? Have you taken on the workload of inbound marketing by yourself?
Handling inbound marketing internally can get difficult and maintaining an efficient inbound marketing plan, that comprises of both the quality and quantity of content and conversation, requires a lot of hard work and is time consuming; hard work that...

Lack of personalization in your emails could cost an organization a loss of up to $2.5 trillion, according to a study conducted by Accenture.
In a research conducted by Adage, marketers were asked to prioritize one skill that they believe will be most important to their future marketing endeavors and 33% of them answered: “personalization.”...

As the first-ever commercialized cognitive computing platform, IBM Watson is designed specifically for supporting the development of various enterprise solutions. Continually tapping the immense opportunity in this rapidly evolving cognitive computing...