Amplifinity: Referral Program Management | Referral Software - Amplifi...

As we’ve mentioned a few times, communication is a big part of a referral channel’s success. It keeps referral sources engaged and when done correctly, keeps your referral program top-of-mind with sources being educated on fresh new offers or deals.
But “correctly” is the key word here. If you bombard your referral sources with message after message that doesn’t actually say anything, eventually, they’ll stop paying attention even when the message is important....

In today’s world, the B2B customer has more choices than others. And that means their journey to purchasing something is more complex than ever. They’re constantly inundated with cold calls, emails, and other noise, to the point where they willfully...

If you’ve been around this blog long enough, you probably know that communication is one of the best ways to keep your referral sources engaged. But for all the talk about the importance of communication, there’s less understanding about how to do it...

We’ve all heard about the importance of sales and marketing alignment. It makes for a better business, it grows revenue, and overall it makes everyone happier.
But what does sales and marketing alignment have to do with a referral strategy? A lot, as it turns out....