Social Media Insights | Sprout Social

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch.
Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Starting with a template provides much needed direction so you can jump right into the work that...

Going live on social media is a great way to connect directly with your audience, answering questions and getting feedback in real time. This is why going live on TikTok should be a major part of your TikTok marketing strategy.
However, getting access to TikTok LIVE has a few stipulations, the main one being that you need to have at least 1,000 followers. In this article, we’re going to walk you through how to go live on TikTok, how to use TikTok LIVE to engage your followers...

Effective social media marketing is more than just posting great content regularly. It requires closely monitoring your messages and providing timely responses. This aspect of social media management can be grueling and time-consuming. That’s where social...

There’s nothing better than the “aha!” moment when you discover an easier way to manage your brand accounts. Even the smallest tweaks to your social media workflow can significantly reduce the time it takes to follow through on a strategy.
That’s because social media management requires agility. Opportunities can come in the blink of an eye, but it isn’t easy to capitalize on them without the right tools and processes in place. Striking gold on social media requires a little bit of luck...