Up&Up Agency

Consider this your guide to creating higher ed messaging that will make your prospective students stand up and take notice.
We’ve covered why messaging matters for your higher ed brand, but how do you bring your higher ed messaging to life? What do you say to make your brand stand apart and above the others? How do you engage right-fit students with words alone?...

Best Practices for Working with Higher Education Projects
In the fast-evolving landscape of higher education, universities and colleges face the constant challenge of staying relevant and engaging with their audience. In an era dominated by digital platforms, a strong online presence is not just desirable,...

A Recipe for Enrollment Success
In a previous blog post, we discussed the importance of a strong marketing and enrollment partnership. Enrollment marketing goes beyond numbers; it’s about crafting a compelling narrative, fostering an experience, and creating a journey. It’s also about...

In the world of higher ed design, one of the most rewarding challenges is transforming the outside perceptions of a client. Often, external perceptions can be negative or misaligned with the client’s true identity. However, through strategic and thoughtful...