Trinity McQueen | Behaviour-Led Insight To Drive Growth

We are proud of Leeds. It is a fantastic city.
We feel it is important to ‘give something back’ to Leeds and support local community projects. Trinity McQueen has recently joined Leeds Community Foundation and are delighted to be new members of the 100 Club....

Okay so the title may be slightly misleading. This isn’t about Tinder (and it has even less to do with a well-known Jackson 5 song).
I recently attended &more, a MRS conference for young researchers.
The very entertaining and engaging Christian Howes, data expert turned television presenter, took centre stage to discuss the power of social media insight. In the past he has correctly predicted the outcome of many events including who was going to...

Whatever your interests, there is a blog for you. I love lifting weights, and can credit blogs as the source of my obsession.
Bloggers can attract large followings and a celebrity-like status. It is therefore unsurprising that brands are increasingly working with them to harness their influence over consumers. Bloggers are particularly useful for brands looking to engage younger...

What better way to kick off the day than reading about Britain’s biggest 100 brands, as part of the latest issue of the Grocer.
Whilst sipping a coffee from the local Pret and waiting for my Oat So Simple to heat up, my attention was drawn to lots of familiar brand names in the top 100.  A recurring set of themes emerged that I felt inclined to share with the team:...