Book Design, Writing, and Publishing: The World's Greatest Book

The World's Greatest Book
There are plenty of good reasons to self-publish, but not all are profit-oriented or even rational. Before you invest in your book, take a look in the mirror and ask yourself some serious questions. Why did I write my book? … Continue reading →...

The World's Greatest Book
After a redesign, the folks at Final Touch should have found a solution. How much money do you think gets invested in branding a product like this? A snappy name might sound good, but type matters. Sometimes the visual message … Continue reading →...

The World's Greatest Book
Two-word clichés are perhaps the least obvious kind. Unless we’re vigilant, they sneak into our prose, steal color, mask our individual writer’s voice, and make us sound like millions of other writers who mindlessly employ the same worn out word … Continue...

The World's Greatest Book
Tom Morkes recently published The Perfect Book sales Page on his blog. I’m usually the first person to reject formulaic approaches to book marketing. Many well-written books are horrible products. But what I like about Tom’s template is that it … Continue...