The Top Floor Flat | Life In A London Startup | Meaghan Fitzgerald
The Top Floor Flat. Startups, Technology and Tea.
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The Top Floor Flat | Life In A London Startup | Meaghan Fitzgerald
The Top Floor Flat covers the ups, downs and lessons from life in a London startup, including the latest guides, startup experiences and marketing advice on
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Technology | The Top Floor Flat
2014 As an app’s user base grows, it’s likely the developer will start to consider localizing the app; that is they will consider translating the app and user experience into a new language to grow in...
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The Top Floor Flat | Life In A London Startup | Meaghan Fitzgerald - Part 30
Startups, Technology and Tea
Thetopfloorflat.com news digest
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8 years
A Better Model for Lead Scoring
What is lead scoring?
Lead scoring is the umbrella term for a range of models that attempt to provide a quantitative way to identify and categorize leads based on their likelihood of converting to a sale.
Lead scoring usually contains the same basic building blocks: first the marketing or sales team comes up with a list of qualifying questions, then collects the answers to these questions about the leads they have in their lead pool, and finally they... -
8 years
The Most Important Analytics You’re Not Tracking
As the CMO of a startup, I had many tools at my disposal to measure and analyze my digital marketing. However I was also spending money on above the line marketing and communications such as PR, events and social media. I knew in my gut that these efforts...
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9 years
The Top 20 Operational Skills Founders Need to Succeed
In a recent conversation with an entrepreneurship professor here at HBS, we got into a discussion about how business school students often lack the operational and technical skills needed to be a successful founder.
He asked for my thoughts on the 20 operational skills I thought were most useful to a founder and I came up with the list below, in no particular order. (Note – this is specifically for tech startups)... -
10 years
Market Research when Localizing your App
As an app’s user base grows, it’s likely the developer will start to consider localizing the app; that is they will consider translating the app and user experience into a new language to grow in another country or local. There are numerous articles...
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