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Thestory.didagency.com news digest

  • 7 years

    Lessons Learned On The Way To The Oscars

    “Story” is a well-worn term in healthcare marketing. We call Facebook posts “stories,” sales aids “brand stories” and anyone who creates them “storytellers.” We use the term because we want communications to engage and transport with the power of a well...

  • 7 years

    Machine Learning in Healthcare

                                                                                                      (Shutterstock)
    Just about everyone interacts with some form of machine learning everyday––even if you don’t realize it. When you play music from an app like Spotify or Pandora, that app learns your likes and dislikes in order to encourage repeat usage and brand loyalty...

  • 7 years

    Virtually Expanding Healthcare

                                                                                                     (Shutterstock)
    We have been waiting for consumers to get comfortable with virtual healthcare, and a recent survey by Accenture shows that consumer demand for virtual services is increasing and consumers are open to exploring an array of services. It is time for healthcare...

  • 7 years

    Mobile Trends in Healthcare

                                                                                                         (source)
    It is no surprise to most (especially those of us who work in marketing) that we are living in a mobile world. Much sought-out information is done via mobile devices. Product purchases are also now done on mobile devices. Even watching television is...

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