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The Socializers. Discover your ideal audience. Gain insight about your customer's interests. Communicate in their language..

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Thesocializers.com news digest

  • 6 years

    Audience Intelligence Formula – Late 2017

    SUMMARY: The formula for best-practice audience intelligence work is dynamic, due to rapidly advancing technologies and practices. We also have to take into consideration federal and nation-state regulations which are constantly in flux. As of December...

  • 6 years

    Who is the actual human we are targeting?

    FINDING REAL PEOPLE:
    We begin by identifying every single person who is online. We do this by proving which social handles are connected to real people and which are simply junk accounts. The way to prove if a social handle is connected to a real person is to append extra...

  • 6 years

    Love is the Real News

    PSYCHOLOGICAL QUESTIONS:
    I’ve discovered a few different sources for classic questions that psychologists/therapists ask their clients. Then I’ve taken a few of these questions and created boolean queries in social media monitoring software to “interrogate” the world on these...

  • 6 years

    A Formula for Better Insights on Consumers & Their Emotions

    THE PROBLEM & QUESTION: The Head of Insight at a major CPG brand is trying to figure out why brand equity is falling. A CEO is wondering why sales are dropping. A Senior Analyst is assigned by the Head of Insight with answering these questions.
    THE FORMULA FOR ANSWERING THE QUESTION: The Senior Analyst decides to work with social data to discover the reason for falling brand equity. She comes up with the following formula:...

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Web host: Sucuri
Registrar: GoDaddy.com, LLC
Registrant: Registration Private (Domains By Proxy, LLC)
Updated: April 24, 2023
Expires: November 20, 2024
Created: November 20, 2008

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