The Guru Hub

I find the marketing to women space completely fascinating and, I believe, challenging for marketers to wrap their heads around. To me there are two main factors that drive the current interest in marketing to women.
First, society now realizes the economic importance of women. Not only do the majority of women work and, in some instances, earn as much as men, but also women either support or veto around 85% of all purchase decisions....

Quality content. Content marketing. Mobile-friendly content. Ad retargeting.
Scores of pundits and prognosticators awake and arise this time of year from their marketing crypts to make predictions, outline scenarios on what they see as hot digital marketing trends for the upcoming year. And we see a lot of those aforementioned...

With Christmas just around the corner, now is the time to get serious about promoting your business to Australian shoppers. Before you panic, here are five quick marketing tips to get your brand on top of their list this holiday:
1. The final countdown. While you don’t want to fuel stress in your customers, there’s nothing wrong with giving them a little reminder of how much time they have left to tick of their Christmas list. Send a letterbox flyer to ignite the urgency, and...

As entrepreneurs, we have the opportunity for unlimited income. But when sales go soft, the comfort of a steady paycheck can seem awfully attractive. And what happens when a red month turns into a red quarter? The future success of your business can...