The Business of Marketing
The Business Of Marketing Blogspot. Insights into marketing, advertising, branding, social buzz, current trends et al..
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Best pages on Thebusinessofmarketing.blogspot.com
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Insights into marketing, advertising, branding, social buzz, current trends et al.
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The Business of Marketing: Pepsi goes Fizzy in India
The global cola brand Pepsi has put in its thoughts to fine-tune its global strategies in the Indian market. In an attempt to make the mac...
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The Business of Marketing: Marketing Defined
defined by the American Marketing Association, "Marketing is an organizational customers and for managing customer relationships in ways that benefits the organization and its stake holders" Accord...
Thebusinessofmarketing.blogspot.com news digest
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11 years
Cadbury starts it right, again!
Cadbury Dairy Milk has now launched a new campaign, timing it with the friendship day, “nayi dosti ka shubh aarambh”. The brand has been positioning itself as a symbol of enjoyment/celebration and expression of sweet moments of life through a series...
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13 years
Advertising and Branding: A mythical connection
Most of us love advertising and like to see new brands being portrayed in a creative way (but not in the middle of a nail biting match) and making place in the prospect’s mind.
There’s a misconception among marketers that advertising builds the brand. It may call for brand awareness, interest and may create a buzz in the marketplace. But it’s not a sole function that builds a brand. There are various elements like Packaging... -
13 years
Rebranding can be of two types. One is to retain the brand name and give a fresh look to the logo and corporate identity. Two is to completely change the brand name and introduce a new imagery in the minds of existing customers and prospects (This will...
Domain history
| Web host: | Google LLC |
| Registrar: | MarkMonitor Inc. |
| Registrant: | Google LLC |
| Updated: | June 29, 2023 |
| Expires: | July 31, 2024 |
| Created: | July 31, 2000 |
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