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Two of my dearest friends had what most people say was a horrendous hospital experience. To say it was an ’experience’ is an understatement, all this from what is considered a premier hospital in British Columbia, Kelowna General Hospital. To imagine...

As the economic crisis deepens, world conflict expands and after covid has scarred the world forever everyone is trying to hedge their bets to maintain their financial assets.  My wife wanted to divest us of our mutual funds in favor of gold or silver...

Consumer Behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is customer-oriented so it makes sense to understand the motivations and behaviors of customers while designing a marketing...

I’m from the generation that grew up with print media; people bought items they saw in magazine ads, on television or through glitzy ad campaigns. Boy, how times have changed.  I owned an ad agency a couple of decades ago. Advertising was expensive and...