The AIM Institute - New Product Blueprinting and B2B Product Launch

B2C employees (e.g. Apple engineers) are consumers themselves, so they have high typical customer insight… but low potential insight, since consumers can’t easily predict what will entertain them. The gap between typical and potential insight when serving...

Successful new product development is all about avoiding errors of omission and commission. The first error is failing to uncover unarticulated customer needs, and the second is pursuing the wrong needs. To win, use divergent and convergent customer...

There are 4 types of leaders: Builders, Remodelers, Decorators, and Realtors. This matrix helps you understand which you are. Your business needs a builder. That’s because there are 3 three types of growth—inherited, market, and earned… and you only...

We asked this question of new-product teams that had conducted a total of 875 B2B-optimized customer interviews. 96% said these interviews would have a moderate, significant or great impact on their company’s organic growth rate. Only 4% said the impact...