Customer Data Platform - Tealium

For years, marketing teams measured success by scale. Bigger audiences. Broader reach. More segments with more conditions and more filters. The implicit promise: if we can just get precise enough about who to target, performance will follow.
It hasn’t. And the reason isn’t targeting. The reason is time....

58% of companies say their data isn’t ready for AI. The other 42%? They’re getting customer data, just not fast enough to matter.
Data readiness is the choke point.
Everyone has seen the same AI headlines over the last year—generative this, autonomous that, agents everywhere. Meanwhile, the real bottleneck sat right there in plain sight: nobody can move fast enough because their data infrastructure wasn’t built...

We’re 1 month into 2026 already, so it’s worth taking a quick look at your customer data strategy. This guide isn’t meant to solve every problem, but instead guide you through thinking about key areas and how you objectively are performing.
If you can answer yes to a question, give yourself a point. If not, make some notes on where you might want to focus for the rest of this quarter....

The enterprise technology landscape is currently witnessing a “Back to the Future” moment. After years of chasing feature-rich applications in isolation, the market is realizing that the industry’s build order is out of date. To unlock the promise of...