Rubicon Project - Rubicon Project

Advertisers Can Access KERV’s Dynamic Video Ads, Coupled with Magnite’s Unmatched Access to Omnichannel Streaming Inventory, Driving Audience Engagement and Shortening the Path to Purchase
AUSTIN, TX – April 11, 2024 – KERV Interactive, the leader in AI-powered video analysis, performance and monetization, and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, have joined forces to deliver immersive...

Control Center is Demand Manager’s “App Store” for third-party partners, offering an array of easily configurable solutions to help publishers drive the best outcomes across their media operations.
The Evolving Yield Optimization Space
An increasing focus on privacy, evolving content consumption habits, and the loss of audience signals have pushed publishers to adjust their yield optimization strategies. As a result, publishers continue to explore ways to balance driving revenue, ensuring...

Partnership provides advertisers access to new ultra-premium TV inventory
SINGAPORE – April 9, 2024 – Hoppr, a CTV platform delivering premium TV ad space with a “first in market” guaranteed view, today announced they are working with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to provide...

The omnichannel advertising landscape has forced marketers to stretch ad budgets while still achieving maximum impact. Supply path optimization (SPO) has emerged as a market imperative to compete in this environment. SPO is the strategy of consolidating...