Sustainable Ink – Dedicated to sustainable marketing, and a green futu...

By Heidi Quigley, Special Projects Associate, Grossman Marketing Group
According to the “Keep America Beautiful” organization, over 51 billion pieces of trash are littered on U.S. roadways each year.  In a recent post, we discussed the growth of social media tools that help create awareness of the environment and how to...

By Heidi Quigley, Special Projects Associate, Grossman Marketing Group
Although there has been a prolonged period of silence on “Sustainable Ink,” Grossman Marketing Group (GMG) has been anything but quiet.  We have continued to grow and develop as a company, maintaining our focus on environmental responsibility. In fact...

By Greg McCarthy (Summer Associate Marketing Intern, Grossman Marketing Group. Undergraduate Marketing Major, University of Massachusetts Dartmouth)
Greetings all – Please allow me to introduce myself. My name is Greg McCarthy and I am a senior Marketing major at the University of Massachusetts Dartmouth. Over the last 3 years at school, I have developed a deep interest in not only marketing, but...

I had the privilege of guest lecturing at Tufts University in late February to a class titled “Social Marketing.”  I focused my presentation on green marketing and sustainability, with a particular emphasis on the importance of transparency.  In addition...