The Leading Innovation Consulting Firm | Strategyn

Helping a product team see a market through a Jobs-to-be-Done lens is often a transformational experience. This training canvas can help drive that transformation — and company growth. Introduction I am sharing the Jobs-To-Be-Done Canvas (links below...

Customer needs become discoverable and actionable when you define them around the job the customer is trying to get done. Innovation appears to be a random, inherently unpredictable process. But what if we could understand the causal factors that contribute...

While customer insights have driven hardware and software development for years, Jobs-To-Be-Done and Outcome-Driven Innovation (ODI) take customer-centered innovation to the next level. Whether a company is investing in the creation of a product, service...

Innovation is transformed from an art to a science when you have the ability to quantify your customer’s unmet needs. I first began working on the problem of how to define, measure, and prioritize customer needs in the Spring of 2004 when I started working...