Education Marketing and Research Agency | Stitch Dig Deep - Cheshire

Focus groups can play an important part in your market research. Alongside other research methods, such as one-on-one interviews and surveys, focus groups can be extremely beneficial to any business. Much like other forms of market research, a focus...

Market research is extremely beneficial to any business. Whether you’re a school, healthcare provider or retailer, you should always rely on good market research when making decisions about your future operations.
That said, there are many forms of research and there isn’t a ‘one size fits all’ solution. The type of research you commit to depends on your industry, your objectives and its purposes. With that in mind, here’s a few of the most common types of market...

Nothing beats a good story.
A good story can draw you in. It can make you feel. It can make you laugh or cry. It can make your hairs stand on end. A good story can carry you along and pull you into a world that you never imagined.
You may be mistaken to think that I’m talking about a novel or a film; in this case, I am talking about the power of storytelling in marketing. That’s right, storytelling plays a massive role in marketing and you probably didn’t even realise it....

This week, we are taking a look at the learner journey and how, by you understanding it, it can have a massive benefit to education providers including schools, colleges and universities.
First of all, what is the learner journey?
The learner journey is every experience and process that a learner goes through during their experience with you. Most commonly it refers directly to their learning, experiences of learning on the curriculum, but in reality (and in our experience) it...