Social Lens Research | Innovative User Centered Market Research

Public health marketers trying to reach multicultural audiences need to take a mobile-first approach. Multicultural audiences tend to have larger out-of-pocket health expenses, delay seeking help from medical professionals and are more apt to look to...

After abandoning reading for watching videos, viewers can barely be persuaded to stick around watch a video. In fact, average attention spans have sunk below those of a goldfish.
What’s a marketer to do? Data is showing that videos designed for no sound can help....

Super Tuesday was as exciting as expected! Here is my take on the campaign’s social strategies, which builds off a piece I did yesterday for Portada and a MocoSpace Community Voter Engagement Study Lens released last Friday.
My biggest takeaway from a social-marketing-lessons-learned perspective was on the Democrat side....

60% of multicultural gamers have had no recent contact from a campaign
As 2016 heats up, mobile gamers are following the election and engaging with candidates via social media, despite being largely ignored by campaigns.
That’s a top finding in a MocoSpace Community Check-In conducted by Social Lens Research. The survey had 2,351 completes and was fielded last weekend, February 13 to 14 without an incentive. The respondents were 46% white, 31% African-American and 1...