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Now there’s a title that makes you think, doesn’t it?
A great sales person knows how to sell to people whether face-to-face or on the phone. But how do you sell on paper or on a website? That’s an important question, isn’t it?
Ultimately, running a business online means you want to sell something, right?...

If you are building a mailing list, you are also probably using landing pages. If not, then you should.
Landing pages are extremely useful tools if constructed properly. A landing page is where your visitor ‘lands in’ after he has clicked a link in an ad for example....

Let’s face it. If your emails or blog posts are not ‘readable’ enough people are not going to read it. You’re basically wasting time writing them. If that is you then you are missing out on subscribers and customers.
The impact of readability is highly underestimated. You get an instant advantage if your blog is more readable then those of your competitors....