Simplus Information Services – Your Thoughts, Our Words

Financial decisions are often black or white. We are either right or wrong about them.
Last year, at a mutual fund industry gathering, Deepak Parekh, chairman of HDFC, the biggest home-loan company, made a point. He said that investors tend to make bad financial decisions in good times. He attributed this to two things. Poor financial...

In India, households barely own financial assets. Equity investing is out of the question for most of them. The National Securities Depository Ltd and Central Depository Services, the two institutions that hold shares electronically, barely have 3 crore...

Creating great content starts with writing. Once you realise that you need a professional to do the writing bit, prepare for figuring out ingenious ways to get out what you want.
Today, there are individuals who work on a freelance basis and businesses like ours who take on the responsibility of providing content to other businesses. A big revelation is that working with writers or a content creation agency has got less to do...

If you are following developments in the digital marketing space, you probably have realized that you got to do some content marketing.
Drawing up a content strategy is the first step in that direction.
A lot of companies are stuck here. Getting started on a content strategy is perhaps like shaking things up. Stopping the way you did things and starting afresh. At this point of time, inertia kicks in. Procrastination becomes the norm....