Sid Varma | sidv.co

When Apple prevents email senders from using invisible pixels to track email opens (and other things), it hurts those who rely a little too much on email opens as an engagement metric, and spammers.
The amount of time they spend on your website, the number of sales you make when they click the link in the email, the revenue you generated and the seriousness with which they take your advice/recommendation shown through other means are still available...

When Apple removes third-party tracking (the IDFA story) and racking across devices, it only helps marketers. It also helps small businesses as well.
Removing FB's ability to track users across their devices through a single identifier (this gets a lot more technical), it only hurts those with the ability to track users and their habits across a wide device set....

Generative Pre-trained Transformer 3 (GPT3) should scare some marketers and excite other marketers.
This language prediction tool can generate "any" type of written content. It will hurt those content marketers who have been churning out mindless regurtitative content about the top 10 software for xyz. It should excite those marketers who rely on being...

Is it necessary for every business to be a unicorn? I don't think so and I strongly suggest people build "boring" businesses instead.
"Boring", however depends on your view.
Not every company needs to have a plan to become a unicorn, have thousands of employees, have a billion dollar recurring revenue, need not be the on the cutting edge of technology, or be on the lookout for the next fix (series G funding for e.g.), or...